Fredric Alexander was created through the collaborative experiences of married couple Fredric and Alexander. They have 10 years of combined design experience from diverse backgrounds that include entertainment, hospitality, experiential marketing, creative directing, global travel and higher education in the field of design.


Fredric possesses a profound passion for crafting environmentally conscious spaces that seamlessly harmonize with the splendor of the natural world. The vibrant colors, rich textures, and organic materials found in nature serve as a perpetual wellspring of inspiration for his design endeavors. Having obtained a Bachelor’s degree in Landscape Architecture from the University of Nevada Las Vegas, he furthered his education by earning an Executive Master’s in Urban Planning from the University of Southern California.

Prior to embarking on a career as a designer, Fredric dedicated over 10 years in hotel operations, refining his meticulous attention to detail and unwavering commitment to delivering exceptional service to clients. Moreover, he boasts a comprehensive background in the realm of experiential marketing, where he played a pivotal role in producing numerous groundbreaking design experiences for his clients. Fredric firmly believes that by incorporating natural materials and organic forms that encapsulate the very essence of nature, designs can cultivate serene sanctuaries that allow individuals to reconnect with the nurturing embrace of mother earth.


Alexander has always been fascinated by bold styles and his experience growing up in Southeast Asia helped him nurture his unique design approach. He firmly believes that the spaces we inhabit are the only spaces in the entire world that we have the power to define. Understanding that our interior spaces greatly impact our way of life, he is deeply passionate about creating exquisitely curated and functional designs.
As a professional performer for the majority of his life, Alexander’s unique perspective has influenced his perception of the world and serves as inspiration for his resourceful and daring designs. His innate talent for discovering the perfect pieces for each project, or rather, having them find him, ensures that every creation is original and distinct. His ultimate goal is to empower individuals to embrace their true selves and express their individuality through design.

Dare to be Distinct